Discover our

WATCH BRANDS

Discover our

JEWELLERY BRANDS

Our

OPENING HOURS
Mon.

10.00-12.00
by appointment


13.30-18.30 

​Tue.-Fri.

10.00 - 18.30 

Sat. 

10.00-16.30 

Special opening hours:

no special opening hours

Founded in 1860, Chopard, the Artisan of Emotions, perpetuates the heritage of traditional know-how and ancestral craftsmanship through contemporary and ethical creations. Guided by a resolutely positive worldview, the Maison celebrates cherished moments experienced by those accomplished women and men for whom watches and jewellery are an extension of their own emotions. Cultivating boundless Creativity, which allows any individual to find precious objects within its collections in harmony with their own nature, Chopard nurtures the ultimate degree of fine Craftsmanship through the work of passionate Artisans who are experts in their respective fields of competence.

A FAMILY STORY
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Renowned for its creativity, state-of-the-art technology and the virtuosity of its artisans, Chopard has become one of the leading names in the luxury Swiss watch and jewellery industry. Discover its spectacular journey under the impetus of the Scheufele family, from 1860 to the present day.
1860

24 year-old Louis-Ulysse Chopard (1836–1915) founds a high-precision watch manufactory, specialising in pocket-watches and chronometers, in Sonvilier, Switzerland. He rapidly realises that his clients are looking for ultra-thin and extremely accurate pocket-watches suitable for daily wear.

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1904

Karl Scheufele I launches his own company “Karl Scheufele” in Pforzheim, Germany, specialising in jewellery watches alongside pendants, medals, bracelets and brooches in gold, diamonds and pearls adorned with Art Nouveau-inspired floral motifs. Distributing under the brand name "Eszeha", his contacts in the Far East and Russia mean the company soon gains an international reputation.

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1976

Chopard freshly reinvents the diamond-set watch category with Happy Diamonds. These unique floating diamond watches, comprising diamonds that can move freely between two sapphire crystals, become one of the most successful innovations in the history of the Maison.

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1996

Karl-Friedrich Scheufele founds Chopard Manufacture in Fleurier, dedicated to the production of high-precision Swiss watch movements. In 2016, he launches one of Chopard’s most complex watches: the L.U.C Full Strike, a minute repeater crafted in ethical gold and winner of the “Aiguille d’Or” Grand Prix at the 2017 Grand Prix d’Horlogerie de Genève.

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2013

As a family-owned Maison deeply attuned to the social and environmental challenges facing the watch and jewellery industry, in 2013 Chopard embarks on a Journey to Sustainable Luxury, an ambitious long-term commitment driven by a sense of profound humility and dedication to making a positive difference.

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RANGER

DER GEIST EINER FUNKTIONSUHR

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OUR WATCH BRANDS
FROM THE WORLD OF ART DU TEMPS

A glimpse behind the scenes

Nestled in Biel-Bienne, a watch and jewellery boutique awaits, not only captivating for its unique aesthetics but also for its innovative concept.

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Jewel of the month by Nina Lüthi

The Chopard Ice Cube collection

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Watch of the month by Cédric Schiess

Alpine Eagle Cadence 8HF by Chopard

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VIEW OUR ONLINE MAGAZINE
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OUR SERVICE FOR
YOUR WATCHES

Watches are small technological feats and should be handled carefully and maintained regularly. We offer comprehensive services so that you and future generations can enjoy them timelessly.

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OUR
JEWELLERY BRANDS
we are excited to share our passion with you

Come and visit us!
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ART DU TEMPS

Unionsgasse 9
2502 Biel-Bienne

+41 32 322 77 99

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OPENING HOURS

Mon.

10.00-12.00 

by appointment

13.30-18.30

Tue.-Fri.

10.00-18.30

Sat.

10.00-16.30

Special opening hours:

no special opening hours