Founded in 1860, Chopard, the Artisan of Emotions, perpetuates the heritage of traditional know-how and ancestral craftsmanship through contemporary and ethical creations. Guided by a resolutely positive worldview, the Maison celebrates cherished moments experienced by those accomplished women and men for whom watches and jewellery are an extension of their own emotions. Cultivating boundless Creativity, which allows any individual to find precious objects within its collections in harmony with their own nature, Chopard nurtures the ultimate degree of fine Craftsmanship through the work of passionate Artisans who are experts in their respective fields of competence.

A FAMILY STORY
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Renowned for its creativity, state-of-the-art technology and the virtuosity of its artisans, Chopard has become one of the leading names in the luxury Swiss watch and jewellery industry. Discover its spectacular journey under the impetus of the Scheufele family, from 1860 to the present day.
1860

24 year-old Louis-Ulysse Chopard (1836–1915) founds a high-precision watch manufactory, specialising in pocket-watches and chronometers, in Sonvilier, Switzerland. He rapidly realises that his clients are looking for ultra-thin and extremely accurate pocket-watches suitable for daily wear.

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1904

Karl Scheufele I launches his own company “Karl Scheufele” in Pforzheim, Germany, specialising in jewellery watches alongside pendants, medals, bracelets and brooches in gold, diamonds and pearls adorned with Art Nouveau-inspired floral motifs. Distributing under the brand name "Eszeha", his contacts in the Far East and Russia mean the company soon gains an international reputation.

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1976

Seit ihrer erstmaligen Vorstellung verströmt die Happy Sport Diamantuhr ein Gefühl der Lebensfreude. Die Vermählung von Diamanten und Edelstahl stellt die Codes der Uhrmacherkunst genauso auf den Kopf wie diejenigen der modernen Gesellschaft von Frauen über den Haufen geworfen werden. Frauen gestalten einen neuen Lebensstil, nehmen ihr Schicksal selbst in die Hand, und die Mode passt sich an. Die Happy Sport Uhr mit beweglichen Diamanten verkörpert diesen Trend und den sportlichen Chic.

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1998

Chopard becomes an official partner of the Cannes International Film Festival, each year creating stunning models and events to celebrate its enduring love for cinema. It also crafts the legendary Palme d’Or and awards young talent with the Trophée Chopard.

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2013

As a family-owned Maison deeply attuned to the social and environmental challenges facing the watch and jewellery industry, in 2013 Chopard embarks on a Journey to Sustainable Luxury, an ambitious long-term commitment driven by a sense of profound humility and dedication to making a positive difference.

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RANGER

DER GEIST EINER FUNKTIONSUHR

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ART DU TEMPS

Unionsgasse 9
2502 Biel-Bienne

+41 32 322 77 99

OPENING HOURS

Mon.

10.00-12.00 

by appointment

13.30-18.30

Tue.-Fri.

10.00-18.30

Sat.

10.00-16.30

Special opening hours:

15th December 2024 10.00-16.30
22nd December 2024 10.00-16.30
02nd January 2025 10.00-16.30